Devrecar Car Rental Our Vision
Devrecar is a well-established car rental company founded in Izmir in 2005. Starting its operations with a focus on Izmir Adnan Menderes Airport, Devrecar provides 24/7 uninterrupted car rental services to passengers arriving from domestic and international destinations. The company aims to provide its customers with a comfortable and safe travel experience, appealing to a wide customer base consisting of Turkish citizens coming from abroad and foreign families living in Turkey.
Devrecar, which has specialized in airport car rental services since its early years, has gradually expanded its service network beyond Izmir and started operating on a national scale. The company, which adopts a customer-oriented approach, has maintained its growth steadily. Devrecar, which started to exist on digital platforms at the end of the 2000s, has reached a wider audience with its online reservation system and multilingual website. The initiative, which started with a single office in Izmir, has transformed from a regional company into a national car rental brand by providing services in different cities of Turkey in the following periods.
In this process, the company's management staff and number of employees have increased, and infrastructure investments have been made to meet changing customer needs. As a result, Devrecar has become a well-known and trusted company in the sector with its history of more than 15 years as of the 2020s.
Devrecar's main area of activity is daily and short-term car rental services. It offers car rental services for individual customers in major cities of Turkey and airports connected to these cities. Although it is based in Izmir, it can deliver vehicles to many cities and holiday centers, especially in major cities such as Istanbul, Ankara, Antalya, and Mugla.
The company provides services with offices or representatives at airports such as Izmir, Istanbul, Ankara, Antalya, Mersin, Kayseri, Gaziantep, Trabzon, Denizli, Dalaman, Bodrum, and Edremit, while also meeting car rental demands in popular locations such as Çeşme, Kuşadası, Seferihisar, Urla, Gümüldür, Didim, Fethiye, Marmaris, Datça, Foça, Dikili, Ayvalık, Akçay, Alanya, Kaş, and Cappadocia (Göreme, Ürgüp). Thanks to this wide geographical coverage, customers can pick up or return their vehicles not only from airports but also from their hotels or addresses.
Devrecar's fleet, consisting of new model and well-maintained vehicles, offers various options from economy class cars to different segments such as SUVs and minibuses. In this way, customers can easily find a vehicle suitable for their budget and needs. Devrecar also attaches importance to diversifying the services it offers. In addition to car rental, airport transfer service is also among the company's activities. In addition, it ensures that customers do not encounter extra cost surprises by emphasizing that the scope of insurance (vehicle damage insurance) is included in the price for all its vehicles. With its 24/7 service approach, a wide vehicle fleet in various classes, and additional services, Devrecar offers a service portfolio that aims to make its customers' travels as smooth as possible.
The car rental sector in Turkey is a highly dynamic market in which global brands and local companies compete. In this market, Devrecar has gained a unique place by serving the whole country despite its regional origin. International brands (such as Avis, Hertz, Europcar, Enterprise) and large local brands (such as Garenta, Budget/Avis under Otokoç, Enterprise Turkey, etc.) are among the major players in the sector. Devrecar, on the other hand, tries to stand out with its affordable prices and reliable service. As a tourism-oriented car rental company, it has become a well-known name, especially in the Aegean Region and airport-based rental needs. In travel agency guides, Devrecar is promoted as a reliable company that provides affordable car rental services throughout Turkey.
One of the important features that distinguishes Devrecar from its competitors is its customer-oriented approach. The company aims to increase customer satisfaction by offering flexible applications such as credit card-free reservation and unconditional reservation cancellation. In addition, it clearly emphasizes that it adopts the principle of 100% customer satisfaction in all conditions. While many competing companies require a credit card and deposit for car rental, Devrecar's acceptance of reservations without a credit card can be considered a great advantage for users. In addition, offering a "current and economical price guarantee" in its pricing policy increases its chances of being preferred in competitive market conditions. Looking at customer reviews, it is seen that Devrecar leaves a positive impression with its service quality. In evaluations on independent platforms, points such as the cleanliness and newness of the company's vehicles, the helpfulness of the staff, and the smooth running of the rental processes are frequently praised.
Devrecar does not share its financial data with the public in detail due to being a private company. Therefore, there are no clear figures regarding its turnover, market share, or profitability. However, the fact that the company has been operating continuously since 2005 and has reached a service network throughout Turkey from a small-scale initiative based in Izmir indicates that it has shown steady financial growth. In particular, the fact that it has started operating in various cities and airports of Turkey in recent years shows that the company has the capital power to invest and the capacity to respond to the increase in demand. Today, Devrecar has service points in many provinces such as Izmir, Istanbul, Ankara, Antalya, Mugla, Aydin, Denizli, Balikesir, Kayseri, Mersin, Gaziantep, Trabzon, and this expansion is an indication of the company's operational size.
Looking at the car rental sector in general, there is a high growth potential in this field in Turkey, especially due to the impact of tourism and business trips. The increases in tourism and the widespread use of airline transportation increase the business volume of car rental companies operating in airport locations. Devrecar is also in a position to take a share from this growth. The affordable prices and wide service network offered by the company make it easier to respond to the increasing demand. In addition, there is also the potential to gain corporate customers on the operational fleet rental (long-term rental) side. According to sector reports, the size of operational rental fleets in Turkey increases every year, and the financial volume of the fleet rental market has reached significant sizes in the first half of the 2020s. This situation creates opportunities for companies operating in the field of corporate rental as well as individual rental. Since Devrecar already provides corporate rental services together with individual tourism-oriented rental, it is in a position to benefit from this growth potential.
When evaluated financially, it is known that the car rental sector is affected by the changes in exchange rates and the fluctuations in second-hand vehicle prices; however, Devrecar aims to establish a sustainable financial structure by keeping its prices competitive and optimizing its costs. In the coming period, the company's continued expansion of the locations and vehicle fleet it serves will positively affect its revenues and profitability.
Devrecar's future plans are shaped around adapting to sector trends and increasing service quality. The company may aim to open new branches or business partnerships in order to consolidate its presence throughout Turkey and to be represented in more locations. In particular, the increase in the number of airports (such as the recently opened Cukurova Airport) and the increasing popularity of new tourism destinations offer growth opportunities for Devrecar. It is likely that the company will make investments in these new locations to provide car delivery and rental services.
In addition to expanding the current service network, investment in digitalization and technology also has an important place in Devrecar's plans. Mobile applications, online reservation facilities, and fast check-in processes provide a competitive advantage in the car rental sector. It can be expected that Devrecar will take steps to further facilitate the reservation process by improving its user-friendly website or by offering a mobile application.
The renewal and diversification of the vehicle fleet is also among the important investments in the future. The rapidly rising trend of electric and hybrid vehicles in the automotive industry also affects the car rental sector in the medium term. It is possible that Devrecar will add environmentally friendly electric vehicles to its fleet in the coming years and make preparations for charging station infrastructure. This step will both strengthen its sustainability image and respond to changing customer demands. In addition, the company may have plans to increase its presence in niche areas such as luxury segment car rental or private chauffeur services; because there is an increasing demand for VIP services in tourism.
On the investment side, Devrecar's deepening of integration with side brands such as Address Transfer, with which it already works, may also come to the fore. The integrated provision of services such as airport transfer, airline tickets, and hotel reservations will be a strategy aimed at providing customers with an end-to-end travel experience. Thus, Devrecar can strengthen its position as a comprehensive travel solution partner, not just car rental.
In conclusion, Devrecar, which focuses on customer satisfaction, is expected to continue to grow in the coming period by adapting to changing market conditions and investing in innovative services.
Devrecar, which has specialized in airport car rental services since its early years, has gradually expanded its service network beyond Izmir and started operating on a national scale. The company, which adopts a customer-oriented approach, has maintained its growth steadily. Devrecar, which started to exist on digital platforms at the end of the 2000s, has reached a wider audience with its online reservation system and multilingual website. The initiative, which started with a single office in Izmir, has transformed from a regional company into a national car rental brand by providing services in different cities of Turkey in the following periods.
In this process, the company's management staff and number of employees have increased, and infrastructure investments have been made to meet changing customer needs. As a result, Devrecar has become a well-known and trusted company in the sector with its history of more than 15 years as of the 2020s.
Areas of Activity and Services
Devrecar's main area of activity is daily and short-term car rental services. It offers car rental services for individual customers in major cities of Turkey and airports connected to these cities. Although it is based in Izmir, it can deliver vehicles to many cities and holiday centers, especially in major cities such as Istanbul, Ankara, Antalya, and Mugla.
The company provides services with offices or representatives at airports such as Izmir, Istanbul, Ankara, Antalya, Mersin, Kayseri, Gaziantep, Trabzon, Denizli, Dalaman, Bodrum, and Edremit, while also meeting car rental demands in popular locations such as Çeşme, Kuşadası, Seferihisar, Urla, Gümüldür, Didim, Fethiye, Marmaris, Datça, Foça, Dikili, Ayvalık, Akçay, Alanya, Kaş, and Cappadocia (Göreme, Ürgüp). Thanks to this wide geographical coverage, customers can pick up or return their vehicles not only from airports but also from their hotels or addresses.
Devrecar's fleet, consisting of new model and well-maintained vehicles, offers various options from economy class cars to different segments such as SUVs and minibuses. In this way, customers can easily find a vehicle suitable for their budget and needs. Devrecar also attaches importance to diversifying the services it offers. In addition to car rental, airport transfer service is also among the company's activities. In addition, it ensures that customers do not encounter extra cost surprises by emphasizing that the scope of insurance (vehicle damage insurance) is included in the price for all its vehicles. With its 24/7 service approach, a wide vehicle fleet in various classes, and additional services, Devrecar offers a service portfolio that aims to make its customers' travels as smooth as possible.
Position in the Sector and Competitors
The car rental sector in Turkey is a highly dynamic market in which global brands and local companies compete. In this market, Devrecar has gained a unique place by serving the whole country despite its regional origin. International brands (such as Avis, Hertz, Europcar, Enterprise) and large local brands (such as Garenta, Budget/Avis under Otokoç, Enterprise Turkey, etc.) are among the major players in the sector. Devrecar, on the other hand, tries to stand out with its affordable prices and reliable service. As a tourism-oriented car rental company, it has become a well-known name, especially in the Aegean Region and airport-based rental needs. In travel agency guides, Devrecar is promoted as a reliable company that provides affordable car rental services throughout Turkey.
One of the important features that distinguishes Devrecar from its competitors is its customer-oriented approach. The company aims to increase customer satisfaction by offering flexible applications such as credit card-free reservation and unconditional reservation cancellation. In addition, it clearly emphasizes that it adopts the principle of 100% customer satisfaction in all conditions. While many competing companies require a credit card and deposit for car rental, Devrecar's acceptance of reservations without a credit card can be considered a great advantage for users. In addition, offering a "current and economical price guarantee" in its pricing policy increases its chances of being preferred in competitive market conditions. Looking at customer reviews, it is seen that Devrecar leaves a positive impression with its service quality. In evaluations on independent platforms, points such as the cleanliness and newness of the company's vehicles, the helpfulness of the staff, and the smooth running of the rental processes are frequently praised.
Financial Status and Growth Potential
Devrecar does not share its financial data with the public in detail due to being a private company. Therefore, there are no clear figures regarding its turnover, market share, or profitability. However, the fact that the company has been operating continuously since 2005 and has reached a service network throughout Turkey from a small-scale initiative based in Izmir indicates that it has shown steady financial growth. In particular, the fact that it has started operating in various cities and airports of Turkey in recent years shows that the company has the capital power to invest and the capacity to respond to the increase in demand. Today, Devrecar has service points in many provinces such as Izmir, Istanbul, Ankara, Antalya, Mugla, Aydin, Denizli, Balikesir, Kayseri, Mersin, Gaziantep, Trabzon, and this expansion is an indication of the company's operational size.
Looking at the car rental sector in general, there is a high growth potential in this field in Turkey, especially due to the impact of tourism and business trips. The increases in tourism and the widespread use of airline transportation increase the business volume of car rental companies operating in airport locations. Devrecar is also in a position to take a share from this growth. The affordable prices and wide service network offered by the company make it easier to respond to the increasing demand. In addition, there is also the potential to gain corporate customers on the operational fleet rental (long-term rental) side. According to sector reports, the size of operational rental fleets in Turkey increases every year, and the financial volume of the fleet rental market has reached significant sizes in the first half of the 2020s. This situation creates opportunities for companies operating in the field of corporate rental as well as individual rental. Since Devrecar already provides corporate rental services together with individual tourism-oriented rental, it is in a position to benefit from this growth potential.
When evaluated financially, it is known that the car rental sector is affected by the changes in exchange rates and the fluctuations in second-hand vehicle prices; however, Devrecar aims to establish a sustainable financial structure by keeping its prices competitive and optimizing its costs. In the coming period, the company's continued expansion of the locations and vehicle fleet it serves will positively affect its revenues and profitability.
Future Plans and Investments
Devrecar's future plans are shaped around adapting to sector trends and increasing service quality. The company may aim to open new branches or business partnerships in order to consolidate its presence throughout Turkey and to be represented in more locations. In particular, the increase in the number of airports (such as the recently opened Cukurova Airport) and the increasing popularity of new tourism destinations offer growth opportunities for Devrecar. It is likely that the company will make investments in these new locations to provide car delivery and rental services.
In addition to expanding the current service network, investment in digitalization and technology also has an important place in Devrecar's plans. Mobile applications, online reservation facilities, and fast check-in processes provide a competitive advantage in the car rental sector. It can be expected that Devrecar will take steps to further facilitate the reservation process by improving its user-friendly website or by offering a mobile application.
The renewal and diversification of the vehicle fleet is also among the important investments in the future. The rapidly rising trend of electric and hybrid vehicles in the automotive industry also affects the car rental sector in the medium term. It is possible that Devrecar will add environmentally friendly electric vehicles to its fleet in the coming years and make preparations for charging station infrastructure. This step will both strengthen its sustainability image and respond to changing customer demands. In addition, the company may have plans to increase its presence in niche areas such as luxury segment car rental or private chauffeur services; because there is an increasing demand for VIP services in tourism.
On the investment side, Devrecar's deepening of integration with side brands such as Address Transfer, with which it already works, may also come to the fore. The integrated provision of services such as airport transfer, airline tickets, and hotel reservations will be a strategy aimed at providing customers with an end-to-end travel experience. Thus, Devrecar can strengthen its position as a comprehensive travel solution partner, not just car rental.
In conclusion, Devrecar, which focuses on customer satisfaction, is expected to continue to grow in the coming period by adapting to changing market conditions and investing in innovative services.